Today in 2012, people are generally able to feel some of these things, such as rising costs brought about by the pressure of business development, such as the situation of uneven distribution of foreign trade orders, such as toys and gifts more stringent safety standards, etc.

　　For China's traditional toys and gifts production enterprises, the current has felt the impact of the word "survival of the fittest" on everyone. Traditional toys and gifts production enterprises are faced with thinner and thinner profits, to an ordinary plush toy products, for example, five years ago and five years later a comparison, the industry's feelings are direct and profound.

　　It is understood that now it seems that everything is rising, labor or raw materials or, all in telling people: the rising cost pressure has always existed, and profits are not so optimistic.

　　What to do? Some industry players see the seriousness of the problem, so they have found the added value of the product to compensate for the so-called pressure. Or a very ordinary plush toy products, for example, some companies in charge of finding new elements and concepts, and will promote it, in the product value added after the increase, profits also went up.

　　I recently visited the Guangdong Yiwu Commodity Market, a specializing in the sale of children's toys, the boss said that five years ago and five years later, the same a children's toy products, in terms of the price difference of 5 to 10 yuan, which can be said to be worth complaining about the dilemma.

　　Although the development of modernization has reached a very high point, however, many traditional toy gift production enterprises in the labor force this part of the trust is still quite high, from production to management, subdivision under there are still many links is inseparable from the manual operation. Of course, mechanization more and more attention is also changing the process of industrial development to a certain extent, which also allows some people to see the survival of the fittest has been presented in front of people's eyes, has become something that people have to face.

　　New to win or win with quality, it is important that the domestic traditional toy gift production enterprises are not more energy spent on these things. Europe and the United States and other developed countries in these years the toy market is not so hot, which also gives domestic toy production enterprises to develop emerging markets provide a good opportunity. This one industry said, in addition, in the development of new products and production is taking a new path of development, look at the recent several toy exhibition activities new products have been constantly into the people's view, it is predictable, to enhance profit margins or let the pace of development of enterprises not to stagnate, change is necessary.

　　During the interview, some inspection and quarantine department staff said that the current people attach great importance to diversification as well as high-grade and other aspects of the elements, some traditional toy gift production enterprises will be regarded as the development of the selling point or highlight, which directly produces the necessary growth point in the development.