In order to meet the various trends and consumer needs in the toy and gift market, the word creativity has never been so important and indispensable as it is today.

　　Almost every year, the production and sales of Christmas toys and other products will have a wave of peak, and this wave of peak in addition to the holiday-related, in fact, with the product itself is also inseparable. A Jiangsu Province Ganyu County, specializing in the production of toys, said that the county Christmas toy orders in 2012 and previous years is about the same, every year in the Christmas two months before the start, toy production has been in full swing, in order to be able to get more opportunities for development in this wave of peak period.

　　To plush toy products, for example, in order to meet market demand, toy product design, manufacturing production links will have to change in response to the trend, what look popular toy products the year before, what look popular elements favored in 2011, the design of 2012, manufacturing production have some reference, but this is not unchanging on paper, after all, the uniqueness of product features are alive.

　　In the author's impression, there are characteristics, there is vitality; there is vitality, there is market competitiveness. This phrase is agreed by most people. According to a child earlier education worker Ms. Wang introduced, the previous toy products are still very single when people do not have this kind of awareness, and diversification of today's toy products market is completely two kinds, take the kindergarten now by the children and parents of a jigsaw puzzle toys, this one wooden puzzle toys in addition to having a safe, playful, fascinating features is the key to the place.

　　This wooden puzzle toy products of course, or first to the educational content, but, it is given the cultural connotation of some parents (including kindergarten teachers) is also fascinated, some educational toy collection enthusiasts also see the value of its collection, making this a wooden puzzle toy products in a short period of time has been widely promoted. During the interview, this one child earlier education worker Ms. Wang said that today, if you compare a puzzle toy with only animal patterns with a piece of Chinese cultural content such as the Three Character Classic, it goes without saying that the latter's audience will be higher than the former, which is a good proof of the characteristics to win the market.

　　A toy association of an industry insider once said, we do is a toy, but the toy is not just a product safety, beautiful toys, we do is a sense of the times, creative and rich connotation of the toy gift. Indeed, many times we have to integrate some elements that can make the product more vital and special in order to make it more full, so as to attract people's attention.