As the 80 generation gradually becomes the main force of home decoration, the anime periphery embraced by the post-80s and even the post-90s also gradually become craft decorations into the home industry, the data of 2011-2012 China Animation Industry Investment Research Report recently released by Yien Consulting shows that the market size of China's animation toys has reached 9.3 billion yuan in 2011, an increase of 17.7 compared with 2010. Five years has maintained a stable growth trend, but the growth rate is slowing down year by year; it is expected that the market size of China's animation toys will reach 10.9 billion yuan in 2012.

　　Animation toy market is one of the large segments of the animation derivatives market. Foreign toys and animation combined with the way to expand the market profit model has been developed mature, usually in the animation film and television before the release, there are related toy products on the market sales. The United States, Australia, the United Kingdom and other countries animation toys in the proportion of the toy market in about 25.

　　Yien analysis that, with the rapid development of the animation industry, China's animation toys have gradually emerged and developed strongly. Under the current government's strong support, China's animation industry has a broad development prospect and will generate a huge animation toy market.

　　At present, domestic toy enterprises mainly develop animation toys through independent creation of animation images, or cooperate with animation film and television enterprises to produce animation toys by means of image licensing, and the main enterprises are Aofei Animation, Hua Wei shares, Meisheng Culture, etc.